feat(t-paliad-065): firm-agnostic branding via single FIRM_NAME constant

Paliad ships firm-agnostic per CLAUDE.md ("survives firm renames") but landing copy, email templates, page titles, and form placeholders still hard-coded "Hogan Lovells" / "HL Patents". Replaces every user-facing firm reference with a single source of truth: internal/branding.Name on the server and frontend/src/branding.ts in the bundle, both reading FIRM_NAME at startup/build time and defaulting to "HLC". Server: branding package + boot log; auth, invite, admin_users error strings; courts/offices/models comments; mail templates thread {{.Firm}} via injected payload default. Files handler keeps the upstream "HL Patents Style.dotm" path (must match mWorkRepo's blob name) but renders the user-visible DownloadName from branding.Name. Frontend: branding.ts read via Bun.build define so process.env.FIRM_NAME is statically substituted into client bundles (no runtime process reference); index/login/downloads/kostenrechner/Sidebar/ProjectFormFields and every i18n.ts string templated against ${FIRM}. ALLOWED_EMAIL_DOMAINS whitelist intentionally untouched — email domains and display name rotate independently. Verified: go build/vet/test clean; bun run build clean; FIRM_NAME=Acme override produces "Acme" in HTML and JS bundles end-to-end.
2026-04-28 22:44:06 +02:00
parent 4a84814b1d
commit 495e519475
25 changed files with 229 additions and 70 deletions
--- a/.claude/CLAUDE.md
+++ b/.claude/CLAUDE.md
@@ -29,7 +29,7 @@ Paliad — the patent paladin. All-in-one patent practice platform for HLC (form
 - **Backend:** Go API, `net/http`, `sqlx` for DB access
 - **Migrations:** `golang-migrate/migrate/v4` with SQL files embedded via `embed.FS`; applied at server startup before the HTTP listener binds. Migration tracker is `paliad.paliad_schema_migrations` (avoids collision with other apps on the shared `public.schema_migrations`).
 - **Database:** youpc Supabase Postgres (port 11833), `paliad` schema. Team-based RLS via `paliad.can_see_project(project_id)` — visibility determined by team membership (direct + inherited up the project tree). See `docs/design-data-model-v2.md`.
- **Auth:** Supabase (youpc instance) — password-based, `@hoganlovells.com` gate (TBD: update to `@hlc.*` post-merger)
+- **Auth:** Supabase (youpc instance) — password-based, email-domain gate via `ALLOWED_EMAIL_DOMAINS` (default `hoganlovells.com,hlc.com,hlc.de`). The whitelist references real DNS domains and rotates independently from `FIRM_NAME` (display name).
 - **Hosting:** Dokploy compose on mlake (72.62.52.189), compose ID `Zx147ycurfYagKRl_Zzyo`
 - **Domains on Dokploy:** paliad.de (primary, Let's Encrypt), patholo.de (legacy), patholo.msbls.de (internal)
 - **Deploy:** push to main → Gitea webhook → Dokploy auto-deploy
@@ -47,6 +47,7 @@ Paliad — the patent paladin. All-in-one patent practice platform for HLC (form
 | `PALIAD_BASE_URL` | optional | Public origin used in email links. Defaults to `https://paliad.de`; override for staging/preview. |
 | `SMTP_HOST` / `SMTP_PORT` / `SMTP_USERNAME` / `SMTP_PASSWORD` / `SMTP_FROM` / `SMTP_FROM_NAME` / `SMTP_USE_TLS` | for email | SMTP credentials for Paliad's transactional mail (reminders, invitations). Port 465 uses implicit TLS. `MailService` silently no-ops when any required var is missing — the server still boots for knowledge-platform-only deployments. |
 | `ANTHROPIC_API_KEY` | not used today | Reserved for Phase H (AI Frist-Extraktion) which is deferred per m's 2026-04-16 decision. Do not set. |
+| `FIRM_NAME` | optional (default `HLC`) | Display name of the firm Paliad is being branded for in this deployment. Read once at process start by `internal/branding.Name` (Go) and inlined into client bundles by `frontend/build.ts` (TypeScript). Powers every user-facing surface — landing hero, page titles, login hint, Downloads page, footer, invitation/reminder email bodies. The `ALLOWED_EMAIL_DOMAINS` whitelist is a separate concern (real DNS domains, not display name) and rotates independently. |

 > *Note on `DATABASE_URL`:* "Work without DB" ≠ "ungated". All knowledge-platform routes (Kostenrechner, Glossar, Links, Gebührentabellen, Checklisten, Gerichte, Downloads) are still behind the auth gate (302 to `/login` for anon visitors); only `/`, `/login`, `/logout`, and `/assets/*` are public. The `gateOnboarded` middleware additionally blocks unonboarded users from app pages but does NOT gate the knowledge-platform pages.

@@ -54,7 +55,7 @@ Paliad — the patent paladin. All-in-one patent practice platform for HLC (form

 - **Gitea:** `mAi/paliad` on mgit.msbls.de (renamed from mAi/patholo — auto-redirects)
 - **DNS:** paliad.de → 72.62.52.189 (via Hostinger)
- **Branding:** lime green accent (`#c6f41c`), sidebar layout, DE/EN i18n
+- **Branding:** lime green accent (`#c6f41c`), sidebar layout, DE/EN i18n. Firm-agnostic: every user-facing firm reference is rendered from `internal/branding.Name` (Go) / `frontend/src/branding.ts` (TypeScript). Default "HLC", overridable via `FIRM_NAME`. See t-paliad-065.

 ## Phase status

--- a/cmd/server/main.go
+++ b/cmd/server/main.go
@@ -16,6 +16,7 @@ import (
 	_ "time/tzdata"

 	"mgit.msbls.de/m/patholo/internal/auth"
+	"mgit.msbls.de/m/patholo/internal/branding"
 	"mgit.msbls.de/m/patholo/internal/db"
 	"mgit.msbls.de/m/patholo/internal/handlers"
 	"mgit.msbls.de/m/patholo/internal/services"
@@ -27,6 +28,10 @@ func main() {
 		port = "8080"
 	}

+	// Surface the firm name in the boot log so a deployer can confirm
+	// FIRM_NAME took effect without curl-ing a rendered page.
+	log.Printf("branding: firm=%q (override with FIRM_NAME)", branding.Name)
+
 	supabaseURL := os.Getenv("SUPABASE_URL")
 	supabaseAnonKey := os.Getenv("SUPABASE_ANON_KEY")
 	if supabaseURL == "" || supabaseAnonKey == "" {
--- a/frontend/build.ts
+++ b/frontend/build.ts
@@ -55,11 +55,20 @@ const BUILD_FORMAT = "iife" as const;
 // today with minify: true) or `(function(){...})()`. Match either prologue.
 const IIFE_PROLOGUE = /^(\(\(\)\s*=>\s*\{|\(function\s*\(\s*\)\s*\{)/;

+// Resolve FIRM_NAME once so both the client bundle's `define` substitution
+// and the server-side TSX render see the same value. Mirrors the server's
+// internal/branding/firm.go default — the two MUST stay in sync because
+// users compare a rendered email body against a rendered HTML page and a
+// drifted default would produce two different firm names per deploy.
+const FIRM_NAME = (process.env.FIRM_NAME ?? "").trim() || "HLC";
+
 async function build() {
  // Clean dist/
  await rm(DIST, { recursive: true, force: true });
  await mkdir(join(DIST, "assets"), { recursive: true });

+  console.log(`branding: firm="${FIRM_NAME}" (override with FIRM_NAME env)`);
+
  // Bundle client-side JS
  const result = await Bun.build({
    entrypoints: [
@@ -107,6 +116,13 @@ async function build() {
    // depends on IIFE wrapping. Reuses the single-source-of-truth constant
    // so the post-build guard below can detect a format swap.
    format: BUILD_FORMAT,
+    // Inline the resolved firm name into every browser bundle. branding.ts
+    // reads `process.env.FIRM_NAME`, which Bun's bundler does NOT replace by
+    // default for browser targets — so without `define`, client code would
+    // see undefined and fall back to "HLC" regardless of FIRM_NAME.
+    define: {
+      "process.env.FIRM_NAME": JSON.stringify(FIRM_NAME),
+    },
  });

  if (!result.success) {
--- a/frontend/src/branding.ts
+++ b/frontend/src/branding.ts
@@ -0,0 +1,31 @@
+// frontend/src/branding.ts — single source of truth for the firm name
+// Paliad's UI renders. Mirrors internal/branding/firm.go on the server.
+//
+// At build time this resolves twice:
+//   1. In the server-side render path (build.ts → renderXxx() returning HTML)
+//      Bun is running under Node, so process.env.FIRM_NAME is the real env
+//      var the deployer set; this file is loaded as a regular ESM module.
+//   2. In the bundled client modules (e.g. client/i18n.ts) Bun.build replaces
+//      `process.env.FIRM_NAME` with a string literal via the `define` option
+//      configured in build.ts. Browsers never see process.env — every
+//      reference is statically substituted before the bundle is emitted.
+//
+// Both paths default to "HLC" when FIRM_NAME is unset.
+//
+// IMPORTANT: do NOT guard the read with `typeof process !== "undefined"` or
+// any check on `process` itself. The minifier rewrites that guard into a
+// short-string lexical comparison (`typeof process < "u"`) which evaluates
+// false in the browser and would short-circuit the value back to "HLC" even
+// when define has substituted the env var. The bare `process.env.FIRM_NAME`
+// reference is only safe because build.ts's `define` rewrites it away
+// completely for browser bundles.
+//
+// Why a runtime constant rather than i18n placeholder substitution: every
+// Paliad surface (HTML title, hero headline, email body, PDF footer) has the
+// firm name baked in literally; threading {{firm}} placeholders + a
+// formatter through every t() call would be a far larger churn for the same
+// firm-agnostic outcome. Re-deploying with FIRM_NAME=Acme rebuilds every
+// asset with the new name in one step.
+
+const RAW: string = (process.env.FIRM_NAME ?? "").trim();
+export const FIRM: string = RAW !== "" ? RAW : "HLC";
--- a/frontend/src/client/i18n.ts
+++ b/frontend/src/client/i18n.ts
@@ -1,6 +1,8 @@
 // i18n — Client-side internationalization for paliad
 // Supports DE (German) and EN (English)

+import { FIRM } from "../branding";
+
 export type Lang = "de" | "en";

 const STORAGE_KEY = "paliad-lang";
@@ -62,13 +64,13 @@ const translations: Record<Lang, Record<string, string>> = {
    "footer.text": "\u00a9 2026 Paliad \u2014 ein Werkzeug von",

    // Landing page
-    "index.title": "Paliad \u2014 Patentwissen f\u00fcr Hogan Lovells",
-    "index.hero.accent": "f\u00fcr Hogan Lovells",
-    "index.hero.sub": "Leitf\u00e4den, Vorlagen und Dokumente f\u00fcr das HL Patent-Team.",
+    "index.title": `Paliad \u2014 Patentwissen f\u00fcr ${FIRM}`,
+    "index.hero.accent": `f\u00fcr ${FIRM}`,
+    "index.hero.sub": `Leitf\u00e4den, Vorlagen und Dokumente f\u00fcr das ${FIRM} Patent-Team.`,
    "index.guides.title": "Leitf\u00e4den",
    "index.guides.desc": "Praxisleitf\u00e4den zu Verfahren vor dem EPA, BPatG und UPC. Schritt-f\u00fcr-Schritt-Anleitungen f\u00fcr typische Workflows.",
    "index.templates.title": "Vorlagen",
-    "index.templates.desc": "Standardisierte Vorlagen f\u00fcr Schrifts\u00e4tze, Korrespondenz und interne Dokumente. HL Patents Style Guide.",
+    "index.templates.desc": `Standardisierte Vorlagen f\u00fcr Schrifts\u00e4tze, Korrespondenz und interne Dokumente. ${FIRM} Patents Style Guide.`,
    "index.documents.title": "Dokumente",
    "index.documents.desc": "Referenzmaterialien, Checklisten und Arbeitshilfen f\u00fcr den Praxisalltag im Patentrecht.",
    "index.tools": "Werkzeuge",
@@ -79,8 +81,8 @@ const translations: Record<Lang, Record<string, string>> = {
    "index.glossar.title": "Patentglossar",
    "index.glossar.desc": "Zweisprachiges DE/EN-Glossar der wichtigsten Begriffe im Patentrecht. Durchsuchbar nach Kategorien.",
    "index.downloads": "Downloads",
-    "index.style.title": "HL Patents Style",
-    "index.style.desc": "Word-Vorlage im HL Patents Style. Formatierung, Schriftarten und Makros f\u00fcr standardisierte Schrifts\u00e4tze.",
+    "index.style.title": `${FIRM} Patents Style`,
+    "index.style.desc": `Word-Vorlage im ${FIRM} Patents Style. Formatierung, Schriftarten und Makros f\u00fcr standardisierte Schrifts\u00e4tze.`,
    "index.offices": "Standorte",
    "index.office.munich": "M\u00fcnchen",
    "index.office.duesseldorf": "D\u00fcsseldorf",
@@ -102,7 +104,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "login.confirm.placeholder": "Passwort wiederholen",
    "login.minchars": "Mind. 8 Zeichen",
    "login.register.submit": "Registrieren",
-    "login.hint": "Nur f\u00fcr autorisierte HLC-E-Mail-Adressen.",
+    "login.hint": `Nur f\u00fcr autorisierte ${FIRM}-E-Mail-Adressen.`,
    "login.error.connection": "Verbindungsfehler. Bitte versuchen Sie es erneut.",
    "login.error.mismatch": "Passw\u00f6rter stimmen nicht \u00fcberein.",
    "login.error.minlength": "Passwort muss mindestens 8 Zeichen lang sein.",
@@ -211,9 +213,9 @@ const translations: Record<Lang, Record<string, string>> = {
    // Downloads
    "downloads.title": "Downloads \u2014 Paliad",
    "downloads.heading": "Downloads",
-    "downloads.subtitle": "Dateien und Vorlagen f\u00fcr das HL Patent-Team.",
-    "downloads.style.title": "HL Patents Style",
-    "downloads.style.desc": "Word-Vorlage im HL Patents Style. Formatierung, Schriftarten und Makros f\u00fcr standardisierte Schrifts\u00e4tze.",
+    "downloads.subtitle": `Dateien und Vorlagen f\u00fcr das ${FIRM} Patent-Team.`,
+    "downloads.style.title": `${FIRM} Patents Style`,
+    "downloads.style.desc": `Word-Vorlage im ${FIRM} Patents Style. Formatierung, Schriftarten und Makros f\u00fcr standardisierte Schrifts\u00e4tze.`,
    "downloads.btn": "Herunterladen",

    // Links
@@ -396,7 +398,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "gerichte.field.fax": "Fax",
    "gerichte.field.filing": "Einreichung",
    "gerichte.field.notes": "Praktische Hinweise",
-    "gerichte.field.hlContact": "HL-Ansprechpartner",
+    "gerichte.field.hlContact": `${FIRM}-Ansprechpartner`,
    "gerichte.feedback.btn": "Korrektur vorschlagen",
    "gerichte.feedback.title": "Korrektur vorschlagen",
    "gerichte.feedback.court": "Gericht",
@@ -451,7 +453,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "akten.field.title": "Titel",
    "akten.field.title.placeholder": "Kurzbezeichnung des Mandats",
    "akten.field.ref": "Aktenzeichen",
-    "akten.field.ref.placeholder": "z.\u202fB. HL-2026-0042",
+    "akten.field.ref.placeholder": `z.\u202fB. ${FIRM}-2026-0042`,
    "akten.field.office": "Federf\u00fchrendes B\u00fcro",
    "akten.field.status": "Status",
    "akten.field.court": "Gericht (optional)",
@@ -874,10 +876,10 @@ const translations: Record<Lang, Record<string, string>> = {
    "projekte.field.title": "Titel",
    "projekte.field.title.placeholder": "z.B. Siemens AG | Siemens v. Huawei | EP 1 234 567",
    "projekte.field.reference": "Interne Referenz (optional)",
-    "projekte.field.reference.placeholder": "z.B. HL-2026-0042",
+    "projekte.field.reference.placeholder": `z.B. ${FIRM}-2026-0042`,
    "projekte.field.client_number": "Client-Nr. (7 Ziffern)",
    "projekte.field.matter_number": "Matter-Nr. (7 Ziffern)",
-    "projekte.field.clientmatter.hint": "HLC-Billing-Nummern. Format CCCCCCC.MMMMMMM. Client-Nr. wird an Unterprojekte vererbt (\u00fcberschreibbar).",
+    "projekte.field.clientmatter.hint": `${FIRM}-Billing-Nummern. Format CCCCCCC.MMMMMMM. Client-Nr. wird an Unterprojekte vererbt (\u00fcberschreibbar).`,
    "projekte.field.billing_reference": "Billing-Referenz (optional)",
    "projekte.field.netdocuments_url": "netDocuments-URL (optional)",
    "projekte.field.industry": "Branche",
@@ -1014,7 +1016,7 @@ const translations: Record<Lang, Record<string, string>> = {
    // Invitation modal (sidebar)
    "invite.button": "Kolleg:in einladen",
    "invite.modal.title": "Kolleg:in zu Paliad einladen",
-    "invite.modal.body": "Senden Sie eine Einladung an eine HLC-E-Mail-Adresse. Die Empf\u00e4nger:in erh\u00e4lt einen Registrierungslink.",
+    "invite.modal.body": `Senden Sie eine Einladung an eine ${FIRM}-E-Mail-Adresse. Die Empf\u00e4nger:in erh\u00e4lt einen Registrierungslink.`,
    "invite.modal.email": "E-Mail-Adresse",
    "invite.modal.message": "Pers\u00f6nliche Nachricht (optional)",
    "invite.modal.message.placeholder": "Hi, ich nutze Paliad f\u00fcr die Aktenverwaltung \u2014 schau es dir mal an.",
@@ -1307,13 +1309,13 @@ const translations: Record<Lang, Record<string, string>> = {
    "footer.text": "\u00a9 2026 Paliad \u2014 a tool by",

    // Landing page
-    "index.title": "Paliad \u2014 Patent Knowledge for Hogan Lovells",
-    "index.hero.accent": "for Hogan Lovells",
-    "index.hero.sub": "Guides, templates, and documents for the HL patent team.",
+    "index.title": `Paliad \u2014 Patent Knowledge for ${FIRM}`,
+    "index.hero.accent": `for ${FIRM}`,
+    "index.hero.sub": `Guides, templates, and documents for the ${FIRM} patent team.`,
    "index.guides.title": "Guides",
    "index.guides.desc": "Practical guides for proceedings before the EPO, Federal Patent Court, and UPC. Step-by-step instructions for typical workflows.",
    "index.templates.title": "Templates",
-    "index.templates.desc": "Standardised templates for briefs, correspondence, and internal documents. HL Patents Style Guide.",
+    "index.templates.desc": `Standardised templates for briefs, correspondence, and internal documents. ${FIRM} Patents Style Guide.`,
    "index.documents.title": "Documents",
    "index.documents.desc": "Reference materials, checklists, and practical aids for day-to-day patent practice.",
    "index.tools": "Tools",
@@ -1324,8 +1326,8 @@ const translations: Record<Lang, Record<string, string>> = {
    "index.glossar.title": "Patent Glossary",
    "index.glossar.desc": "Bilingual DE/EN glossary of key patent law terminology. Searchable by category.",
    "index.downloads": "Downloads",
-    "index.style.title": "HL Patents Style",
-    "index.style.desc": "Word template in HL Patents style. Formatting, fonts, and macros for standardised briefs.",
+    "index.style.title": `${FIRM} Patents Style`,
+    "index.style.desc": `Word template in ${FIRM} Patents style. Formatting, fonts, and macros for standardised briefs.`,
    "index.offices": "Offices",
    "index.office.munich": "Munich",
    "index.office.duesseldorf": "D\u00fcsseldorf",
@@ -1347,7 +1349,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "login.confirm.placeholder": "Repeat password",
    "login.minchars": "Min. 8 characters",
    "login.register.submit": "Register",
-    "login.hint": "Only for authorised HLC email addresses.",
+    "login.hint": `Only for authorised ${FIRM} email addresses.`,
    "login.error.connection": "Connection error. Please try again.",
    "login.error.mismatch": "Passwords do not match.",
    "login.error.minlength": "Password must be at least 8 characters.",
@@ -1456,9 +1458,9 @@ const translations: Record<Lang, Record<string, string>> = {
    // Downloads
    "downloads.title": "Downloads \u2014 Paliad",
    "downloads.heading": "Downloads",
-    "downloads.subtitle": "Files and templates for the HL patent team.",
-    "downloads.style.title": "HL Patents Style",
-    "downloads.style.desc": "Word template in HL Patents style. Formatting, fonts, and macros for standardised briefs.",
+    "downloads.subtitle": `Files and templates for the ${FIRM} patent team.`,
+    "downloads.style.title": `${FIRM} Patents Style`,
+    "downloads.style.desc": `Word template in ${FIRM} Patents style. Formatting, fonts, and macros for standardised briefs.`,
    "downloads.btn": "Download",

    // Links
@@ -1641,7 +1643,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "gerichte.field.fax": "Fax",
    "gerichte.field.filing": "Filing",
    "gerichte.field.notes": "Practical notes",
-    "gerichte.field.hlContact": "HL contact",
+    "gerichte.field.hlContact": `${FIRM} contact`,
    "gerichte.feedback.btn": "Suggest a correction",
    "gerichte.feedback.title": "Suggest a correction",
    "gerichte.feedback.court": "Court",
@@ -1696,7 +1698,7 @@ const translations: Record<Lang, Record<string, string>> = {
    "akten.field.title": "Title",
    "akten.field.title.placeholder": "Short name for the matter",
    "akten.field.ref": "Reference number",
-    "akten.field.ref.placeholder": "e.g. HL-2026-0042",
+    "akten.field.ref.placeholder": `e.g. ${FIRM}-2026-0042`,
    "akten.field.office": "Owning office",
    "akten.field.status": "Status",
    "akten.field.court": "Court (optional)",
@@ -2115,10 +2117,10 @@ const translations: Record<Lang, Record<string, string>> = {
    "projekte.field.title": "Title",
    "projekte.field.title.placeholder": "e.g. Siemens AG | Siemens v. Huawei | EP 1 234 567",
    "projekte.field.reference": "Internal reference (optional)",
-    "projekte.field.reference.placeholder": "e.g. HL-2026-0042",
+    "projekte.field.reference.placeholder": `e.g. ${FIRM}-2026-0042`,
    "projekte.field.client_number": "Client no. (7 digits)",
    "projekte.field.matter_number": "Matter no. (7 digits)",
-    "projekte.field.clientmatter.hint": "HLC billing numbers. Format CCCCCCC.MMMMMMM. Client no. is inherited by sub-projects (overridable).",
+    "projekte.field.clientmatter.hint": `${FIRM} billing numbers. Format CCCCCCC.MMMMMMM. Client no. is inherited by sub-projects (overridable).`,
    "projekte.field.billing_reference": "Billing reference (optional)",
    "projekte.field.netdocuments_url": "netDocuments URL (optional)",
    "projekte.field.industry": "Industry",
@@ -2255,7 +2257,7 @@ const translations: Record<Lang, Record<string, string>> = {
    // Invitation modal (sidebar)
    "invite.button": "Invite a colleague",
    "invite.modal.title": "Invite a colleague to Paliad",
-    "invite.modal.body": "Send an invitation to an HLC email address. The recipient will receive a registration link.",
+    "invite.modal.body": `Send an invitation to an ${FIRM} email address. The recipient will receive a registration link.`,
    "invite.modal.email": "Email address",
    "invite.modal.message": "Personal message (optional)",
    "invite.modal.message.placeholder": "Hi, I'm using Paliad for matter management \u2014 take a look.",
--- a/frontend/src/components/ProjectFormFields.tsx
+++ b/frontend/src/components/ProjectFormFields.tsx
@@ -1,4 +1,5 @@
 import { h } from "../jsx";
+import { FIRM } from "../branding";

 // Reusable Project form body. Renders the field grid only — the surrounding
 // <form>, submit/cancel buttons and the form-msg paragraph belong to the
@@ -55,7 +56,7 @@ export function ProjectFormFields(): string {
        <input
          type="text"
          id="project-ref"
-          placeholder="z.B. HL-2026-0042"
+          placeholder={`z.B. ${FIRM}-2026-0042`}
          data-i18n-placeholder="projekte.field.reference.placeholder"
        />
      </div>
@@ -83,8 +84,8 @@ export function ProjectFormFields(): string {
        </div>
      </div>
      <p className="form-hint" data-i18n="projekte.field.clientmatter.hint">
-        HLC-Billing-Nummern. Format CCCCCCC.MMMMMMM. Client-Nr. wird an Unterprojekte vererbt
-        (&uuml;berschreibbar).
+        {`${FIRM}-Billing-Nummern. Format CCCCCCC.MMMMMMM. Client-Nr. wird an Unterprojekte vererbt
+        (überschreibbar).`}
      </p>

      <div className="form-field">
@@ -101,7 +102,7 @@ export function ProjectFormFields(): string {
        <input
          type="url"
          id="project-netdocs"
-          placeholder="https://netdocs.hoganlovells.com/..."
+          placeholder="https://netdocs.example.com/..."
        />
      </div>

--- a/frontend/src/components/Sidebar.tsx
+++ b/frontend/src/components/Sidebar.tsx
@@ -1,4 +1,5 @@
 import { h, Fragment } from "../jsx";
+import { FIRM } from "../branding";

 const ICON_HOME = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z"/><polyline points="9 22 9 12 15 12 15 22"/></svg>';
 const ICON_CALC = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><rect x="4" y="2" width="16" height="20" rx="2"/><line x1="8" y1="6" x2="16" y2="6"/><line x1="8" y1="14" x2="8" y2="14.01"/><line x1="12" y1="14" x2="12" y2="14.01"/><line x1="16" y1="14" x2="16" y2="14.01"/><line x1="8" y1="18" x2="16" y2="18"/></svg>';
@@ -196,7 +197,7 @@ export function Sidebar({ currentPath, authenticated = true }: SidebarProps): st
            <button className="modal-close" id="invite-modal-close" type="button" aria-label="Close">&times;</button>
          </div>
          <p data-i18n="invite.modal.body" className="invite-modal-body">
-            Senden Sie eine Einladung an eine HLC-E-Mail-Adresse. Die Empf&auml;nger:in erh&auml;lt einen Registrierungslink.
+            {`Senden Sie eine Einladung an eine ${FIRM}-E-Mail-Adresse. Die Empfänger:in erhält einen Registrierungslink.`}
          </p>
          <form id="invite-form" className="akten-form" autocomplete="off">
            <div className="form-field">
--- a/frontend/src/downloads.tsx
+++ b/frontend/src/downloads.tsx
@@ -3,6 +3,7 @@ import { Sidebar } from "./components/Sidebar";
 import { BottomNav } from "./components/BottomNav";
 import { Footer } from "./components/Footer";
 import { PWAHead } from "./components/PWAHead";
+import { FIRM } from "./branding";

 const ICON_WORD = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M14.5 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7.5L14.5 2z"/><polyline points="14 2 14 8 20 8"/><path d="M8 13l1.5 5 1.5-4 1.5 4 1.5-5"/></svg>';

@@ -15,14 +16,16 @@ interface DownloadFile {
  descDE: string;
 }

+// URL slug stays "hl-patents-style.dotm" — it's a stable public identifier
+// that bookmarks point at; the user-facing title/description are firm-agnostic.
 const files: DownloadFile[] = [
  {
    href: "/files/hl-patents-style.dotm",
    icon: ICON_WORD,
    titleKey: "downloads.style.title",
-    titleDE: "HL Patents Style",
+    titleDE: `${FIRM} Patents Style`,
    descKey: "downloads.style.desc",
-    descDE: "Word-Vorlage im HL Patents Style. Formatierung, Schriftarten und Makros f&uuml;r standardisierte Schrifts&auml;tze.",
+    descDE: `Word-Vorlage im ${FIRM} Patents Style. Formatierung, Schriftarten und Makros für standardisierte Schriftsätze.`,
  },
 ];

@@ -49,7 +52,7 @@ export function renderDownloads(): string {
              <div className="tool-header">
                <h1 data-i18n="downloads.heading">Downloads</h1>
                <p className="tool-subtitle" data-i18n="downloads.subtitle">
-                  Dateien und Vorlagen f&uuml;r das HL Patent-Team.
+                  {`Dateien und Vorlagen für das ${FIRM} Patent-Team.`}
                </p>
              </div>

--- a/frontend/src/index.tsx
+++ b/frontend/src/index.tsx
@@ -2,6 +2,7 @@ import { h } from "./jsx";
 import { Sidebar } from "./components/Sidebar";
 import { Footer } from "./components/Footer";
 import { PWAHead } from "./components/PWAHead";
+import { FIRM } from "./branding";

 const ICON_BOOK = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M4 19.5v-15A2.5 2.5 0 0 1 6.5 2H20v20H6.5a2.5 2.5 0 0 1 0-5H20"/><path d="M8 7h6"/><path d="M8 11h4"/></svg>';
 const ICON_FILE = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><path d="M14.5 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7.5L14.5 2z"/><polyline points="14 2 14 8 20 8"/><line x1="16" y1="13" x2="8" y2="13"/><line x1="16" y1="17" x2="8" y2="17"/><line x1="10" y1="9" x2="8" y2="9"/></svg>';
@@ -24,7 +25,7 @@ export function renderIndex(): string {
        <meta name="apple-mobile-web-app-capable" content="yes" />
        <meta name="apple-mobile-web-app-status-bar-style" content="default" />
        <PWAHead />
-        <title data-i18n="index.title">Paliad &mdash; Patentwissen f&uuml;r Hogan Lovells</title>
+        <title data-i18n="index.title">{`Paliad — Patentwissen für ${FIRM}`}</title>
        <link rel="stylesheet" href="/assets/global.css" />
      </head>
      <body className="has-sidebar">
@@ -33,9 +34,9 @@ export function renderIndex(): string {
        <main>
          <section className="hero">
            <div className="container">
-              <h1>Patent Knowledge<br /><span className="hero-accent" data-i18n="index.hero.accent">f&uuml;r Hogan Lovells</span></h1>
+              <h1>Patent Knowledge<br /><span className="hero-accent" data-i18n="index.hero.accent">{`für ${FIRM}`}</span></h1>
              <p className="hero-sub" data-i18n="index.hero.sub">
-                Leitf&auml;den, Vorlagen und Dokumente f&uuml;r das HL Patent-Team.
+                {`Leitfäden, Vorlagen und Dokumente für das ${FIRM} Patent-Team.`}
              </p>
            </div>
          </section>
@@ -52,7 +53,7 @@ export function renderIndex(): string {
                <div className="card">
                  <div className="card-icon" dangerouslySetInnerHTML={{ __html: ICON_FILE }} />
                  <h2 data-i18n="index.templates.title">Vorlagen</h2>
-                  <p data-i18n="index.templates.desc">Standardisierte Vorlagen f&uuml;r Schrifts&auml;tze, Korrespondenz und interne Dokumente. HL Patents Style Guide.</p>
+                  <p data-i18n="index.templates.desc">{`Standardisierte Vorlagen für Schriftsätze, Korrespondenz und interne Dokumente. ${FIRM} Patents Style Guide.`}</p>
                </div>

                <div className="card">
@@ -113,8 +114,8 @@ export function renderIndex(): string {
              <div className="grid grid-2">
                <a href="/files/hl-patents-style.dotm" className="card card-link">
                  <div className="card-icon" dangerouslySetInnerHTML={{ __html: ICON_DOWNLOAD }} />
-                  <h2 data-i18n="index.style.title">HL Patents Style</h2>
-                  <p data-i18n="index.style.desc">Word-Vorlage im HL Patents Style. Formatierung, Schriftarten und Makros f&uuml;r standardisierte Schrifts&auml;tze.</p>
+                  <h2 data-i18n="index.style.title">{`${FIRM} Patents Style`}</h2>
+                  <p data-i18n="index.style.desc">{`Word-Vorlage im ${FIRM} Patents Style. Formatierung, Schriftarten und Makros für standardisierte Schriftsätze.`}</p>
                </a>
              </div>
            </div>
--- a/frontend/src/kostenrechner.tsx
+++ b/frontend/src/kostenrechner.tsx
@@ -3,6 +3,7 @@ import { Sidebar } from "./components/Sidebar";
 import { BottomNav } from "./components/BottomNav";
 import { Footer } from "./components/Footer";
 import { PWAHead } from "./components/PWAHead";
+import { FIRM } from "./branding";

 const ICON_CALC = '<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"><rect x="4" y="2" width="16" height="20" rx="2"/><line x1="8" y1="6" x2="16" y2="6"/><line x1="8" y1="10" x2="8" y2="10.01"/><line x1="12" y1="10" x2="12" y2="10.01"/><line x1="16" y1="10" x2="16" y2="10.01"/><line x1="8" y1="14" x2="8" y2="14.01"/><line x1="12" y1="14" x2="12" y2="14.01"/><line x1="16" y1="14" x2="16" y2="14.01"/><line x1="8" y1="18" x2="16" y2="18"/></svg>';

@@ -233,7 +234,7 @@ export function renderKostenrechner(): string {

        <div className="print-footer" id="print-footer">
          <span data-i18n="kosten.print.disclaimer">Dieses Dokument dient ausschlie&szlig;lich der internen Verwendung und stellt keine Rechtsberatung dar. Alle Angaben ohne Gew&auml;hr.</span>
-          <span>&copy; 2026 Paliad &mdash; Hogan Lovells</span>
+          <span>{`© 2026 Paliad — ${FIRM}`}</span>
        </div>

        <Footer />
--- a/frontend/src/login.tsx
+++ b/frontend/src/login.tsx
@@ -2,6 +2,7 @@ import { h } from "./jsx";
 import { Header } from "./components/Header";
 import { Footer } from "./components/Footer";
 import { PWAHead } from "./components/PWAHead";
+import { FIRM } from "./branding";

 export function renderLogin(loginJs: string): string {
  return "<!DOCTYPE html>" + (
@@ -44,7 +45,7 @@ export function renderLogin(loginJs: string): string {
              <button type="submit" className="login-button" data-i18n="login.register.submit">Registrieren</button>
            </form>

-            <p className="login-hint" data-i18n="login.hint">{"Nur f\u00FCr autorisierte HLC-E-Mail-Adressen."}</p>
+            <p className="login-hint" data-i18n="login.hint">{`Nur f\u00FCr autorisierte ${FIRM}-E-Mail-Adressen.`}</p>
          </div>
        </main>

--- a/frontend/src/styles/global.css
+++ b/frontend/src/styles/global.css
@@ -1,7 +1,11 @@
-/* Paliad — Patent Knowledge for HLC */
+/* Paliad — Patent Knowledge platform.
+   Firm name is rendered at runtime from FIRM_NAME (see internal/branding +
+   frontend/src/branding.ts). Default: "HLC". */

 :root {
-    /* HLC brand palette (4 colors).
+    /* Brand palette (4 colors). Token names use the --hlc- prefix as a
+       stable internal identifier — not a firm-specific reference; renaming
+       the prefix would touch every CSS rule for no user-visible benefit.
       Lime + midnight are the primary pair. Cyan + cream are supporting. */
    --hlc-lime:         #BFF355;
    --hlc-midnight:     #002236;
--- a/internal/branding/firm.go
+++ b/internal/branding/firm.go
@@ -0,0 +1,32 @@
+// Package branding is the single source of truth for the firm name that
+// Paliad's UI, emails, and download metadata render. Paliad is firm-agnostic
+// (per the project CLAUDE.md — "survives firm renames"); reading the name
+// through this package keeps every surface in sync and lets a redeploy with
+// a different FIRM_NAME repoint the whole product without code changes.
+//
+// Default is "HLC" (current firm). Override with the FIRM_NAME env var.
+//
+// History: until 2026-04-16 this codebase shipped "Hogan Lovells" / "HL"
+// hard-coded across server templates and the frontend. The merger announced
+// that month made those references stale and the rebrand to Paliad-the-name
+// + branding.Name-as-runtime-value followed (t-paliad-065).
+package branding
+
+import (
+	"os"
+	"strings"
+)
+
+// Name is the firm Paliad is being branded for in this deployment. Read once
+// at process start so handler hot paths don't pay the env-lookup cost.
+//
+// Consumers must treat it as a constant for the lifetime of the process — if
+// FIRM_NAME changes on disk, that's a redeploy, not a hot-reload.
+var Name = resolveName()
+
+func resolveName() string {
+	if v := strings.TrimSpace(os.Getenv("FIRM_NAME")); v != "" {
+		return v
+	}
+	return "HLC"
+}
--- a/internal/branding/firm_test.go
+++ b/internal/branding/firm_test.go
@@ -0,0 +1,32 @@
+package branding
+
+import (
+	"testing"
+)
+
+func TestResolveName(t *testing.T) {
+	cases := []struct {
+		name     string
+		env      string
+		envSet   bool
+		expected string
+	}{
+		{"unset → default HLC", "", false, "HLC"},
+		{"empty string → default HLC", "", true, "HLC"},
+		{"whitespace only → default HLC", "   ", true, "HLC"},
+		{"override applied", "Acme Patents", true, "Acme Patents"},
+		{"override trimmed", "  Acme  ", true, "Acme"},
+	}
+	for _, tc := range cases {
+		t.Run(tc.name, func(t *testing.T) {
+			if tc.envSet {
+				t.Setenv("FIRM_NAME", tc.env)
+			} else {
+				t.Setenv("FIRM_NAME", "")
+			}
+			if got := resolveName(); got != tc.expected {
+				t.Errorf("resolveName() = %q, want %q", got, tc.expected)
+			}
+		})
+	}
+}
--- a/internal/handlers/admin_users.go
+++ b/internal/handlers/admin_users.go
@@ -7,6 +7,7 @@ import (

 	"github.com/google/uuid"

+	"mgit.msbls.de/m/patholo/internal/branding"
 	"mgit.msbls.de/m/patholo/internal/services"
 )

@@ -59,7 +60,7 @@ func handleAdminCreateUser(w http.ResponseWriter, r *http.Request) {
 	}
 	if !isAllowedEmailDomain(input.Email) {
 		writeJSON(w, http.StatusForbidden, map[string]string{
-			"error": "email domain not on the HLC allow-list",
+			"error": "email domain not on the " + branding.Name + " allow-list",
 		})
 		return
 	}
--- a/internal/handlers/auth.go
+++ b/internal/handlers/auth.go
@@ -8,6 +8,7 @@ import (
 	"strings"

 	"mgit.msbls.de/m/patholo/internal/auth"
+	"mgit.msbls.de/m/patholo/internal/branding"
 )

 func handleLoginPage(w http.ResponseWriter, r *http.Request) {
@@ -37,7 +38,7 @@ func handleAPILogin(w http.ResponseWriter, r *http.Request) {
 	}

 	if !isAllowedEmailDomain(req.Email) {
-		writeJSON(w, http.StatusForbidden, map[string]string{"error": "Zugang nur für autorisierte HLC-E-Mail-Adressen."})
+		writeJSON(w, http.StatusForbidden, map[string]string{"error": "Zugang nur für autorisierte " + branding.Name + "-E-Mail-Adressen."})
 		return
 	}

@@ -78,7 +79,7 @@ func handleAPIRegister(w http.ResponseWriter, r *http.Request) {
 	}

 	if !isAllowedEmailDomain(req.Email) {
-		writeJSON(w, http.StatusForbidden, map[string]string{"error": "Registrierung nur für autorisierte HLC-E-Mail-Adressen."})
+		writeJSON(w, http.StatusForbidden, map[string]string{"error": "Registrierung nur für autorisierte " + branding.Name + "-E-Mail-Adressen."})
 		return
 	}

@@ -110,10 +111,13 @@ func handleLogout(w http.ResponseWriter, r *http.Request) {
 	http.Redirect(w, r, "/login", http.StatusFound)
 }

-// isAllowedEmailDomain gates sign-in/register to the HLC email domains.
+// isAllowedEmailDomain gates sign-in/register to the firm's email domains.
 // Whitelist is configurable via ALLOWED_EMAIL_DOMAINS (comma-separated),
-// defaulting to hoganlovells.com,hlc.com,hlc.de so existing Hogan Lovells
-// addresses keep working during the post-merger transition.
+// defaulting to hoganlovells.com,hlc.com,hlc.de so legacy and post-merger
+// addresses keep working until IT finishes the domain consolidation.
+// Note: this whitelist intentionally references real DNS domains, not
+// branding.Name — the firm's email domains and the firm's display name are
+// separate concerns and rotate on different cadences.
 func isAllowedEmailDomain(email string) bool {
 	parts := strings.SplitN(email, "@", 2)
 	if len(parts) != 2 {
--- a/internal/handlers/courts.go
+++ b/internal/handlers/courts.go
@@ -13,8 +13,9 @@ import (
 	"mgit.msbls.de/m/patholo/internal/auth"
 )

-// Court represents a court, division, or registry relevant to HL's patent practice.
-// Fields left empty where details could not be reliably verified at build time.
+// Court represents a court, division, or registry relevant to the firm's
+// patent practice. Fields left empty where details could not be reliably
+// verified at build time.
 type Court struct {
 	ID        string   `json:"id"`
 	NameDE    string   `json:"nameDE"`
@@ -32,7 +33,7 @@ type Court struct {
 	Filing    string   `json:"filing,omitempty"`    // e-filing system / accepted formats
 	NotesDE   string   `json:"notesDE,omitempty"`
 	NotesEN   string   `json:"notesEN,omitempty"`
-	HLContact string   `json:"hlContact,omitempty"` // placeholder, populated later
+	HLContact string   `json:"hlContact,omitempty"` // firm-internal contact at this court; field name kept for API stability post-rebrand
 	Source    string   `json:"source,omitempty"`    // internal reference URL, not rendered
 }

--- a/internal/handlers/files.go
+++ b/internal/handlers/files.go
@@ -9,6 +9,8 @@ import (
 	"net/url"
 	"sync"
 	"time"
+
+	"mgit.msbls.de/m/patholo/internal/branding"
 )

 const (
@@ -25,10 +27,19 @@ type fileEntry struct {
 	FilePath     string
 }

+// fileRegistry maps the public download slug to the upstream Gitea object.
+//
+// RawURL / FilePath reference the actual file in mWorkRepo and must match the
+// blob's name there exactly; renaming would 404 the proxy. DownloadName is
+// what the browser saves the file as — that's a branding surface, so it
+// renders branding.Name instead of the upstream filename.
+//
+// The URL slug ("hl-patents-style.dotm") is preserved as a stable public
+// identifier so existing bookmarks keep working post-rebrand.
 var fileRegistry = map[string]fileEntry{
 	"hl-patents-style.dotm": {
 		RawURL:       "https://mgit.msbls.de/m/mWorkRepo/raw/branch/main/6%20-%20material/Templates/Word/HL%20Patents%20Style.dotm",
-		DownloadName: "HL Patents Style.dotm",
+		DownloadName: branding.Name + " Patents Style.dotm",
 		ContentType:  "application/vnd.ms-word.template.macroEnabled.12",
 		RepoOwner:    "m",
 		RepoName:     "mWorkRepo",
--- a/internal/handlers/invite.go
+++ b/internal/handlers/invite.go
@@ -5,6 +5,7 @@ import (
 	"errors"
 	"net/http"

+	"mgit.msbls.de/m/patholo/internal/branding"
 	"mgit.msbls.de/m/patholo/internal/services"
 )

@@ -24,7 +25,7 @@ type inviteResponse struct {

 // POST /api/invite — send a branded invitation email to a colleague.
 //
-// Auth: any onboarded user may invite. The HLC email-domain whitelist
+// Auth: any onboarded user may invite. The firm email-domain whitelist
 // (ALLOWED_EMAIL_DOMAINS) is enforced in-service so callers can't bypass it
 // by bypassing the handler.
 //
@@ -82,7 +83,7 @@ func handleInvite(w http.ResponseWriter, r *http.Request) {
 			})
 		case errors.Is(err, services.ErrInviteDomainBlocked):
 			writeJSON(w, http.StatusForbidden, map[string]string{
-				"error": "recipient domain not on the HLC allow-list",
+				"error": "recipient domain not on the " + branding.Name + " allow-list",
 			})
 		case errors.Is(err, services.ErrInviteRateLimited):
 			w.Header().Set("Retry-After", "3600")
--- a/internal/handlers/offices.go
+++ b/internal/handlers/offices.go
@@ -6,7 +6,7 @@ import (
 	"mgit.msbls.de/m/patholo/internal/offices"
 )

-// GET /api/offices — returns the canonical HLC office list with DE + EN
+// GET /api/offices — returns the canonical firm office list with DE + EN
 // labels. Backed by internal/offices (single source of truth, also used by
 // the Akte create / edit validation).
 func handleListOffices(w http.ResponseWriter, r *http.Request) {
--- a/internal/models/models.go
+++ b/internal/models/models.go
@@ -75,7 +75,7 @@ type Project struct {
 	Country          *string `db:"country"           json:"country,omitempty"`
 	BillingReference *string `db:"billing_reference" json:"billing_reference,omitempty"`

-	// ClientMatter numbers — external HLC billing/DMS identifiers.
+	// ClientMatter numbers — external billing/DMS identifiers used by the firm.
 	// Child rows inherit client_number from the root by default (resolved at
 	// read time by the service); a child with its own client_number overrides.
 	// matter_number is assigned independently at any level.
--- a/internal/offices/offices.go
+++ b/internal/offices/offices.go
@@ -1,10 +1,10 @@
-// Package offices is the single source of truth for the HLC office list.
+// Package offices is the single source of truth for the firm's office list.
 //
 // The keys here must stay in sync with the CHECK constraint on
 // paliad.users.office and paliad.akten.owning_office (migration 001).
 package offices

-// Office is a single HLC office with its i18n-ready labels.
+// Office is a single firm office with its i18n-ready labels.
 type Office struct {
 	Key     string `json:"key"`
 	LabelDE string `json:"label_de"`
--- a/internal/services/mail_service.go
+++ b/internal/services/mail_service.go
@@ -29,6 +29,7 @@ import (
 	"strings"
 	"time"

+	"mgit.msbls.de/m/patholo/internal/branding"
 	"mgit.msbls.de/m/patholo/internal/templates"
 )

@@ -184,9 +185,14 @@ func (s *MailService) RenderTemplate(in TemplateData) (string, error) {
 		return "", fmt.Errorf("parse template %s: %w", contentFile, err)
 	}

+	// Firm is injected from branding.Name so every email template can render
+	// the current firm name via {{.Firm}} without each caller threading it in.
+	// Caller-provided Data still wins (in.Data is copied last) — useful in
+	// tests that want to assert a specific firm string.
 	payload := map[string]any{
 		"Lang":    lang,
 		"Subject": in.Subject,
+		"Firm":    branding.Name,
 	}
 	maps.Copy(payload, in.Data)

--- a/internal/services/mail_service_test.go
+++ b/internal/services/mail_service_test.go
@@ -126,6 +126,10 @@ func TestRenderTemplateInvitation(t *testing.T) {
 	for _, want := range []string{
 		"Anna Schmidt", "invites you", "Have a look at Paliad.",
 		"https://paliad.de/login", "colleague@hlc.com",
+		// Branding placeholder: {{.Firm}} should resolve to the configured
+		// firm name (defaults to "HLC"). Catches accidental deletion of the
+		// template placeholder when nobody set FIRM_NAME in the test env.
+		"platform for HLC",
 	} {
 		if !strings.Contains(html, want) {
 			t.Errorf("rendered html missing %q", want)
--- a/internal/templates/email/invitation.html
+++ b/internal/templates/email/invitation.html
@@ -1,11 +1,11 @@
 {{define "content"}}
 {{if eq .Lang "en"}}
  <h1 style="margin:0 0 16px 0;font-size:20px;line-height:1.3;color:#1c1917;">{{.InviterName}} invites you to Paliad</h1>
-  <p style="margin:0 0 12px 0;">Paliad is the patent practice platform for HLC &mdash; matter management, deadline calculations, knowledge tools, and more.</p>
+  <p style="margin:0 0 12px 0;">Paliad is the patent practice platform for {{.Firm}} &mdash; matter management, deadline calculations, knowledge tools, and more.</p>
  {{if .Message}}
  <div style="background:#f5f5f4;border-left:3px solid #BFF355;padding:14px 16px;margin:20px 0;border-radius:0 6px 6px 0;font-size:14px;line-height:1.55;color:#44403c;white-space:pre-wrap;">{{.Message}}</div>
  {{end}}
-  <p style="margin:20px 0 24px 0;">Sign up with your HLC email to get started:</p>
+  <p style="margin:20px 0 24px 0;">Sign up with your {{.Firm}} email to get started:</p>
  <p style="margin:0;">
    <a href="{{.RegisterURL}}" style="display:inline-block;background:#1c1917;color:#ffffff;padding:12px 24px;border-radius:6px;text-decoration:none;font-weight:600;font-size:14px;">
      Join Paliad
@@ -14,11 +14,11 @@
  <p style="margin:24px 0 0 0;font-size:12px;color:#78716c;">Sent to {{.ToEmail}} by {{.InviterEmail}}. If you didn't expect this invitation, you can ignore it.</p>
 {{else}}
  <h1 style="margin:0 0 16px 0;font-size:20px;line-height:1.3;color:#1c1917;">{{.InviterName}} l&auml;dt Sie zu Paliad ein</h1>
-  <p style="margin:0 0 12px 0;">Paliad ist die Patent-Praxis-Plattform f&uuml;r HLC &mdash; Aktenverwaltung, Fristenberechnung, Wissenswerkzeuge und mehr.</p>
+  <p style="margin:0 0 12px 0;">Paliad ist die Patent-Praxis-Plattform f&uuml;r {{.Firm}} &mdash; Aktenverwaltung, Fristenberechnung, Wissenswerkzeuge und mehr.</p>
  {{if .Message}}
  <div style="background:#f5f5f4;border-left:3px solid #BFF355;padding:14px 16px;margin:20px 0;border-radius:0 6px 6px 0;font-size:14px;line-height:1.55;color:#44403c;white-space:pre-wrap;">{{.Message}}</div>
  {{end}}
-  <p style="margin:20px 0 24px 0;">Registrieren Sie sich mit Ihrer HLC-E-Mail-Adresse:</p>
+  <p style="margin:20px 0 24px 0;">Registrieren Sie sich mit Ihrer {{.Firm}}-E-Mail-Adresse:</p>
  <p style="margin:0;">
    <a href="{{.RegisterURL}}" style="display:inline-block;background:#1c1917;color:#ffffff;padding:12px 24px;border-radius:6px;text-decoration:none;font-weight:600;font-size:14px;">
      Zu Paliad anmelden